Meet the Family

Reem Jewellers is an independent family-run business, founded in Central London in 1982. The name “Reem” deriving from the Arabic for gazelle, which is the family’s emblem and company crest.

Since inception our business ethos has been to continually offer a beautiful range of quality products with traditional high standards of service.

Originally based in 110 Star Street W2 for 26 years before moving to 224 Edgware Road, in 2010 the decision was made to relocate to Surrey Heath and trade from 33a Obelisk Way in Camberley which sits on the borders of Berkshire, Hampshire and Surrey.

With an eye on the future, clients and associates have seen the second generation of family added to the business hierarchy, ensuring our values, integrity and standards will not be lost in a modern age.

Jeffrey A. K. R. Badda

Jeffrey's love and appreciation of gemstones, antiques and watches led to the founding of the company in the early eighties. Often described as an old fashioned businessman that values integrity, honour and a man's word above all else; he has successfully strived to develop the business in his own vision.

"When customers seek our expertise, whether to buy or sell, I want them to feel at ease and enjoy the whole experience; the music, a sweet from a crystal dish, perhaps a cup of tea. We are a traditional family business but one that is full of personality which our products, services and customer experiences should hold true to."

With an extensive and in-depth knowledge of the industry accumulated over four decades, Jeffrey holds both the experience and mastery to assist customers seeking consultation over jewellery matters regarding sales, repairs and valuations.


Zaid Alexander Badda

Upon graduating from university Zaid Alexander worked with a high-net worth broker before embarking on a successful career in the fine art industry with a highly reputable gallery group.

He has curated exhibitions with some of the most prestigious and collectable commercial artists on the international scene; sourcing highly sought after original paintings and sculptures for clientele all over the world. Experienced in management, curating, brokering and international sales; Zaid Alexander has an extensive range of skills and contacts to assist individual collectors or businesses looking for unique items, precious gemstones or collectable timepieces.

"Immense satisfaction comes from seeing customers repeatedly return, sometimes with friends and family new to our shopping experience - the greatest indication of their trust in the services we provide."